A logo today has many different applications. No longer does it just have to apply to your business card and stationary package. It must look sharp on your website, digital banner ads, clothing apparel, trucks, traditional media, and of course your business card. It has to quickly stand out and be a true representation of your company.
Consumers have so much to wade through on a daily basis. Don’t ask them to think. We are a multi-task society so your logo needs to break through the clutter. Graphic designers need to design more then just pretty pictures, because in today’s world function is as important as form.