When you do an email campaign to your customer base do you just send out text with some prepackaged graphics or a creative graphic design? Be honest. Have you been known to get an idea and send out an email that looks like you were texting a friend? If you want a response then prove it with an email that truly represents your company or organization and requests a call to action. Email campaigns are an effective means of tracking the behavior of your customer’s response but they will not respond to a poorly designed email.
Your email has to make your customer take notice and it must ask them to take some type of action. Don’t be afraid to ask for your customer’s business. Communicating your message via email is important. Show your customers you care.