Used Car Sales Goes Digital

July 29, 2009

10-PILOTtouringFRONTcolorWe have an automotive client that was not getting results for their used car ads in the classified section of a major daily newspaper. For years they would put a “spot ad” in the Sunday paper and the phone would ring on Monday morning.

When the phone calls started to slow down they tried their hand at clever wording and adding catchy graphics, but finally they realized no matter what they said or how they said it, the newspaper was not delivering customers.

Enter the power of the net. We developed a digital banner ad campaign on websites that targeted folks who were shopping for used cars. A click of the banner took car shoppers to a landing page that featured visitors the actual car, equipment and price.

Needless to say, the phones are ringing again and customers are emailing the dealer asking for more information about the cars. More importantly, the dealer is selling cars – and without any clever wording.