Used Car Sales Goes Digital

10-PILOTtouringFRONTcolorWe have an automotive client that was not getting results for their used car ads in the classified section of a major daily newspaper. For years they would put a “spot ad” in the Sunday paper and the phone would ring on Monday morning.

When the phone calls started to slow down they tried their hand at clever wording and adding catchy graphics, but finally they realized no matter what they said or how they said it, the newspaper was not delivering customers.

Enter the power of the net. We developed a digital banner ad campaign on websites that targeted folks who were shopping for used cars. A click of the banner took car shoppers to a landing page that featured visitors the actual car, equipment and price.

Needless to say, the phones are ringing again and customers are emailing the dealer asking for more information about the cars. More importantly, the dealer is selling cars – and without any clever wording.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: